"When you start to have the knowledge you need to understand how that translates to other riders. Sometimes it comes fast, sometimes you need to do a lot of prototypes... Of course me and the team don't mind testing them!"
With many of Nidecker's pro-team - Mathieu Crepel, Shin Biyajima, Mike Basich, Dave Crozier and Lewis Sonvico - involved with riding and testing the shapes, there's a lot of experience to call on. But how do you know when a shape is finished? "When you see the smile on a person riding it."
It's simple really. For some, snowboarding is all about the sensation, so when a rider gets matched with a perfect shape, you just know.
Poise, balance, power... These are all just part of an equation that's impossible to calculate. It's why shaping isn't a science - it's an art.